![]() ![]() This helps the product get into every crevice of your lashes, filling them up and giving three times as much volume! The wand is also unique, being smaller than most mascara wands. It contains natural lash boosters and hydrating oils such as coconut oil, nourishing your lashes and giving you the perfect dramatic lash look. This mascara is fully flake-free and smudge-proof, allowing you to wear your lashes with style throughout the day. One of the ITEM Beauty mascara is the Lash Snack Lengthening mascara, receiving a 4.8 rating based on over 1650 reviews. With a promise of transparency, the brand lists all the ingredients that go into the product- not to mention that they’re all sustainably sourced from a certified member of RSPO! ITEM Beauty Mascara The pigment is fully smudge-proof so you never have to worry about any product transfer, and the pencil comes with a shaping paddle brush to fluff up your brows and add extra volume. ![]() It’s currently available in 4 shades, from a warm blonde to medium brown, deep brunette, and neutral taupe. It is a dual-ended eyebrow pencil, perfect for filling in your brows along with adding volume and giving you the perfect brows-on-fleek look! The ITEM Beauty Brow Chow is one of their best-reviewed products, having a 5.0 rating on their website. Their skincare range consists of two moisturizers, a lip balm, cleansers, and cleansing balms, while the makeup collection includes mascaras, brow tints, lip glosses, bronzers, concealers, and setting spray.īelow, we’ve reviewed some of their most hyped products so you can see what the fuss is all about. ![]() The ITEM Beauty product collection ranges from skincare to makeup and some merchandise. Visit ITEM Beauty ITEM Beauty Products Review They also operate on a promise of using sustainably and ethically sourced formulas and take a full green approach. The brand is 100% cruelty-free, and its products are vegan-friendly. In line with their promise of being green and clean, their products are also completely free of all harsh and harmful chemicals such as mineral oil, parabens, talc, and more. The brand prides itself on being a clean beauty line with lush ingredients, featuring many bland-based oils, hydrating conditioners, and other science-backed ingredients in all their products. ITEM Beauty has been featured by Elle, Allure, New York Times, Hypebae, and other notable news sources. ITEM Beauty was founded by Addison Rae, celebrity TikTok star and actress, inspired by her love for makeup and how it serves as a great tool for confidence and self-expression. In this ITEM Beauty review, we’ll take an in-depth look at the brand, from customer reviews to influencer reviews, pros and cons, discounts, shipping policy, and more. With so much talk circulating about this fresh brand, potential customers have a lot of questions about the brand’s story and its products. ![]() With a celebrity name behind the brand’s story, ITEM Beauty has attracted members from the beauty community since its very first product launch and has been quite successful all over the globe. Founded by TikTok star and actress Addison Rae in collaboration with Madeby Collective, ITEM Beauty is a clean make-up and skincare brand that’s based in the United States. Among the wave of new brands that have recently started getting popular, ITEM Beauty is number one on the list. Plus, the recycled glass packaging feels so much more luxe than a plastic tube (huge props to the French).The beauty world is vast and competitive, with newer brands and innovative products hitting the markets every day. “The doe-foot wand also makes application a breeze, whether I'm dashing out the door without a mirror or on a moving train. Imagine the hydration of your go-to balm paired with the shine of your favorite gloss.match made in heaven, no? These are moisturizing without feeling thick and goopy and imparts just the right amount of color for a brightening but barely-there pop,” says Catrina Yohay, PureWow executive managing editor. “In my opinion, lip oils don't get enough love. According to one editor, this product changed her mind about lip oils. Ingredients include squalane, which softens and hydrates the lips, jojoba oil for moisture retention and vitamin E for protection against pollution and UV rays. This tinted lip product adds just enough color so it’s not overpowering for those casual days. ![]()
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